Kerrick Bachert

Overview

Kerrick Bachert is a law firm located in Bowling Green, Ky. Kerrick Bachert began a redesign of its entire visual application with the vision of improving the branding image, alongside other social media platforms.

The goal of this particular project was to identify any usability issues and establish a visual appealing look for the brand.

Role

Product Designer
User Research, Interaction, Visual design, Prototyping 


Fall 2018 – Ongoing

Background

Kerrick Bachert is a Kentucky based-attorney law office. Kerrick Bachert  routinely represent clients in state and federal courts throughout Kentucky and offer a wide range of legal services to meet your needs.

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Understanding the Problem

Before Kerrick Bachert even hired a product designer, they already implemented a design based on a professional blue-tone executed by an external consultancy. These mockups were created without any usability testing and had little consideration for the usability of the consumers.
 
I conducted research interviews with our primary users (account managers) to uncover any difficulties that they were experiencing with their current design .
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My research encompassed:
  • Understanding the user goals and needs
  • Uncovering pain points with the existing user journey
  • Determining the success of the tasks measured

Final Product

Results and Takeaways

Since the implementation of the new design of the rackcard, we have seen a significant decrease in the number of complaints lodged through the law firm. Additionally, I have received positive feedback from multiple users about the simplified configuration  and layout of the services they offer.

Some key takeaways from this project are:

  • Create a strategic plan to launch a new design. This helps deal with out-of-scope requests that could potentially derail the project and helps deliver a quality product in time.
  • User testing doesn’t end after development. Design is a constant iteration of improving the experience for the end user. Always find ways to collect and listen to your user’s and client’s feedback.